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  • Max Yu

    Maynooth University

    Follow@maxyusc

    Dr. Max Yu is a behavioural scientist and an Assistant Professor of Marketing at the School of Business at Maynooth University

    Keeping it riyal: former Liverpool team mates Jordan Henderson of Al-Ettifaq and Sadio Mane of Al-Nassr prior to the Saudi Pro League match between the teams yesterday. Photo: Essa Doubisi/Getty Images

    Can sportswashing repair a country's damaged reputation?

    Saudia Arabia believe a massive investment in sport will effectively divert attention away from its poor human rights record

    Sportswashing • 15 Aug 23
    'Ikea Ireland affirmed their commitment for LGBT+ inclusion by donating 100% of the profits from their STORSTOMMA rainbow bags to LGBT+ charities and initiatives'. Photo: Ikea

    Will brands and businesses take a side on protests and activism?

    People are increasingly turning to what they buy and consume to make a stance on socio-political issues that matter to them

    Activism • 08 Mar 23

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